“Meet People Where They Are”: Legacy Media Wants a Piece of That Gen Z TikTok Mojo
Good Saturday morning! How media outlets present and distribute the news is always shifting with technological advances and audience appetites. And just as legacy publications had to wrestle with the web, and get a handle on Facebook, Instagram, and Twitter—still a work in progress—they’re now trying to figure out a strategy for TikTok, the addictive app that has a hold on Gen Z.
Joe Pompeo checked in on the latest top-tier news outlet on the TikTok bandwagon, The New York Times, along with an innovator on the platform, The Washington Post, which joined all the way back in 2019. “In terms of like, ‘meet people where they are,’ if we’re trying to do that,” the Post’s Dave Jorgenson told Pompeo, “TikTok is the place.”
Also this week, Chris Smith wrote why “Joe Biden should be a voice for Tyre Nichols” at Tuesday’s State of the Union address; Molly Jong-Fast made clear that Donald Trump’s 2024 campaign is anything but “normal”: Caleb Ecarma dove into the GOP “circus” on the Oversight Committee; and Abigail Tracy reported how Republicans “are only getting sneakier with their antiabortion proposals.” Thanks for reading and we’ll see you again Monday.
—Michael Calderone, editor