| OATS commissioned original research from two aging experts to help us understand why older adults aren’t online. Their analysis presents a stark picture of disproportionate representation among those who are offline. Some of the strongest demographic predictors of being offline are age, low educational attainment, income level, race or ethnicity, immigration status, health and disability, and household composition.
While this data provides a high-level understanding of who is disconnected, the pathways to digital access and engagement are complex.
Based on these results, it’s clear that the conversation around getting seniors online must be reframed. Included in the Aging Connected agenda is a toolkit for nonprofit partners to better communicate the value of in-home broadband to older adults.