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“F–k Him, He Loses”: The Inside Story of How Disney’s Attempt to Buy BuzzFeed Fell Apart
Good morning from the Hive newsroom! Jonah Peretti shutting down BuzzFeed News last week has been seen as the end of an era and even a betrayal. Did it have to end up this way? In an exclusive excerpt from his forthcoming book, Traffic, former BuzzFeed editor in chief Ben Smith reports how Peretti shot down a deal with Disney a decade ago that may have charted a different course for the digital media company.
Elsewhere, with Joe Biden expected to announce his reelection bid any day now, and Donald Trump leading Ron DeSantis in polls and endorsements, Eric Lutz writes how a 2020 rematch is looking likely in 2024. That said, Kelly Rissman points to a new poll in which 44% of Republicans don’t want Trump to run. Thanks for reading.
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“F–k Him, He Loses”: The Inside Story of How Disney’s Attempt to Buy BuzzFeed Fell Apart
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In an excerpt from his new book, Traffic, former BuzzFeed editor in chief Ben Smith reports how Jonah Peretti enraged Bob Iger by turning down a half-billion-dollar offer a decade back—and kept riding the digital media wave until it crashed.
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