Are You Ready for Some Football?

Aaron Rodgers’s NY Honeymoon • Travis Kelce’s Star Turn • School of Hard Knocks

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Are You Ready for Some Football?

This time last year, on the eve of the first Sunday of NFL action, I wouldn’t have had enough football stories to fill Hive P.S. But Tom Kludt’s interview this week with Fox analyst Greg Olsen, who has to contend with Tom Brady coming for his job, was a reminder of how much coverage of sports—and, specifically, where it intersects with media and culture—has ticked up at the Hive in recent months.

So let’s take a brief time-out from the political tumult to revisit Kludt’s sneaker-buying adventure with Travis Kelce, fresh off the Super Bowl champ’s star turn on SNL, along with his reporting on Aaron Rodgers’s New York honeymoon and the Jets getting the Hard Knocks treatment. Plus, Kludt explored how the NFL—perhaps the most dominant force in television—was training its fans to love streaming, and how the once-sleepy draft has morphed into Coachella.

We hope you enjoy the Hive’s take on football, though if fútbol is more your thing, we have you covered, too.

—Michael Calderone, editor

Greg Olsen Isn’t Satisfied Warming Tom Brady’s Seat: “Make It Hard as Hell for Them to Replace You”

Fox’s lead NFL analyst knows the legendary quarterback (and rookie broadcaster) is coming for his job next year, but he’s prepared to make the most of the upcoming season. “We’re all competitive,” Olsen says.

Travis Kelce Is Going for It

It’s been a wild offseason for the Super Bowl champ, from performing with Machine Gun Kelly to hosting SNL. (“He killed it,” says Lorne Michaels.) Even as Kelce prepares to defend the title in Kansas City, is Hollywood far behind?

Aaron Rodgers Is Making the Most of His New York Honeymoon: “He Understands How to Play the Media”

From Taylor Swift to the Tonys, the city’s new superstar quarterback has been taking in the sights and taking over the tabloids. The Jets are suddenly a hot ticket, and reporters anticipate a season unlike any other: “It’s definitely going to be a circus.”

Like It or Not, the Aaron Rodgers Era Gets the Hard Knocks Treatment

The Jets are reluctantly starring this week in the latest installment of the NFL Films-HBO franchise, which will put the team’s preseason hopes under the microscope. “We don’t try to spin things to make people look worse,” says one producer, or “make people look better.”

How the NFL Draft Morphed Into Coachella

ESPN is deploying an army of analysts to Kansas City as legions of football fans—and Machine Gun Kelly!—descend on the Super Bowl champs’ hometown. Draft guru Mel Kiper, anchor Chris Berman, and network execs talk to Vanity Fair about the evolution of a sports-media spectacle.